Consumers perceive and accept many brands within a certain trade group in different ways. Perspectives of Brand recognition is how a man sees himself, brand placement is how this person describes himself and brand knowledge is how others look only at that individual. A company builds its brand image through commerce communication with its consumers. In these four steps, the chief job of brand placing” is to have the brand recognition content and brand value orientation communications initiatively communicate with the goal consumers. It's very straightforward; the essence of brand management is always to join your own opinion about yourself and other people's opinions about you through various means.

The image basically expresses a way a consumer thinks about the feelings Need of Positioning your brand and the brand the brand arouses when the consumer thinks about it. On the basis of these characteristics, which the consumer associates with the brand, the company can build a competitive advantage for the brand.

Views of Brand recognition is a man sees himself, brand placement is this person describes himself and brand knowledge is how others look at this person. Its brand image is built by a firm through trade communication with its consumers. In these four steps, the principal job of brand placement” is to have brand value and the brand recognition content orientation communications convey with the goal consumers. It's quite straightforward; the essence of brand management will be to combine other people's opinions about you and your own view about yourself .