Consumers perceive and accept many brands within a certain trade group in different ways. A lot of people are confused about the relationship between branding ” and placement ” as well, it is because they confuse branding” itself with control measures and Positioning of brand brand development. A business assembles its brand image through commerce communication with its consumers.

Brand placement, however, is to let others remember your systems in this complex and drenched competitive surroundings (Graphic IV reveals the relationship among brand recognition, placement and recognition). When that is completed, in the minds of consumers, a brand will be established or the comprehension about a certain symbol has basically changed. The consumers form a subjective perception of the brand or its impression and interpret all information that is obtained.

The picture basically expresses a means a consumer thinks about the feelings and the brand the brand arouses when it is thought about by the consumer. On the basis of these features, which the consumer associates with the brand, the business can build a competitive advantage for the brand.